David M. FriedmanDirector
Director David M. Friedman
David M. Friedman presently works as a CMO, independent investor and business advisor helping small to mid-size tech and service companies obtain funding and profitably grow their businesses through discipline and innovation. He served as Chief Marketing Officer for Narus, an enterprise software company dedicated to protecting enterprises, governments, and internet carriers against cyberthreats, where he repositioned and rebranded Narus, developed eco-system of partners and channels, identified new customer segments and critical network infrastructure companies, designed a new web, web 2.0 programs, trade show program and PR and sales enablement tools, including webinars, blogs, white papers, and case studies, for sales which improved awareness and pipeline revenue.
Mr. Friedman is a member of TechCoastAngels, seeking business relationships for tech, internet, subscription marketing, and media companies and has served as a business advisor and consultant to entrepreneurial opportunities in mobile applications, medical devices and wireless health services), and green energy (5th Generation Energy). He is on the Board of Advisors for SundayDrive, a location based mobile apps company and also serves as CMO and advisor to Vericomply, a SaaS company focused on the Governance, Regulation, and Compliance markets. New Gen City (www.newgencity.com), a start-up social networking service. He has been active as a Mentor as part of the UC Irvine, Paul Merage Graduate School of Business.
Mr. Friedman previously served as Executive Vice President and Chief Marketing Officer for ATX Group in Irving, Texas, a global automotive services company providing telematics SaaS and PaaS services, where he defined and implemented the go-to-market strategy and tactical programs for acquiring new customers and maintaining loyalty of its customer base, executed the tactical plan through both web 2.0 and traditional marketing programs, provided leadership of the marketing, product management and applied research, and worked collaboratively with the VPs of Software Development and Customer Service to define the product roadmap. He implemented traditional marketing, email and web marketing, product marketing, product development, pricing, partner development, and sales enablement tools, and developed the vision for the next generation of location based products and services, specific to each customer group, and the strategic roadmap for SaaS and PaaS services based on developing content and hosting of applications. He launched tailored programs for Mercedes, BMW, Toyota and others, developed and implemented direct to consumer marketing programs resulting in a retention rate of more than 70% vs. industry average of 50%, innovated new services and prototypes including concierge, advanced traffic, mobile emergency management, voice browsing for search, social network integration, and mobility applications on smartphones to increase revenue and expand services to new markets, developed sales presentations resulting in new business from Hyundai and Peugeot, and developed MRDs and PRDs for new market opportunities, product innovations, and product extensions.
Mr. Friedman also served as Vice President, Marketing and Direct Sales for Connexion by Boeing in Irvine, California, an entrepreneurial global Internet venture of the Boeing Company that provided communications and entertainment services to airplanes, executive jets, and ships circling the globe, where he was the top marketing and customer sales officer, led all B2B and B2C efforts to grow subscription and transaction revenues in new and existing accounts through customer acquisition, product innovation, retention, and global sales distribution programs, and implemented international sales distribution through partnerships, created an international marketing team with field marketing presence spanning the US, Europe, and Asia, and served as primary spokesperson with industry analysts, the press, and at industry conferences.
He also served as a Consultant and Interim Senior Executive with the Northridge Group in Rosemont, Illinois, a consultancy providing marketing and operations support for medium-to-large enterprises, where his assignments included acting as Interim VP, Marketing for Internap in Seattle, a $125 MM global Internet company, performing the due diligence review of a business case addressing mezzanine financing for a wireless company and creating a blueprint for entry into the US market for broadband wireless services for a German company.
Mr. Friedman spent nearly five years as the Vice President, Marketing for U.S. Cellular in Chicago, Illinois, a national wireless and consumer technology and specialty retailer, where he acted as the top marketing executive with overall accountability for a $75 million marketing budget and P&L for new products. He built a broad-based marketing organization responsible for the strategy and tactical implementation of subscription marketing, communications, global brand management, strategy, new products, sales distribution, and ecommerce initiatives, expanded distribution to 500 retail stores, big box stores, and 2500 distribution points across the US, grew revenues from $570 million to $2 billion by converting the company from B2B to B2C channel using new distribution, new products, brand building, award winning advertising, acquisition, retention, and online collaboration programs and increased the customer base from 750,000 to nearly 3.5 MM.
Mr. Friedman’s prior professional experience includes VP, Product Marketing and Customer Service at Covia Technologies; a Pre-IPO start-up marketing B2B enterprise software to the Global 2000, President and Founder of Performance Marketing Group; a technology and business consultancy for mid-market companies; VP Product Development for Ameritech Services (now ATT); a regional Bell Operating Company; and Director, Marketing at RCA Communications (now MCI, GE); a global communications services company using satellites and messaging services.
Mr. Friedman received his Master of Business Administration degree in Economics from George Washington University, his Master of Science degree in Electrical Engineering from Columbia University, and a Bachelor of Science degree in Electrical Engineering (summa cum laude) from City College of New York.
He has been a member of The Conference Board, Marketing Leadership Council and Marketing Leadership Roundtable, former Director, Secretary and Founding Member of the Message Oriented Middleware Association, former National Board Member, VP Conferences and VP, Chicago Chapter of the Product Development and Management Association, former member of the Salvation Army Advisory Board, Chicago Community Service Chapter, member of the Big Brothers and Big Sisters of Orange County Business Development Committee, and Mentor at the University of California at Irvine Graduate School of Business.
Mr. Friedman has been a frequent speaker at AMA, PDMA, CTIA, AutoNAVI (Shanghai), USC Institute for Communications Technology Management Executive Forum, and author of numerous White Papers and Blogs, including The Power of Narus Vectors: the power of MetaData; Advanced Persistent Threats: Recognizing, Understanding, and Remediating APTs; and Social Networking and Effects on Cyberthreats.